Captain Morgan was originally developed and produced by Seagram. It got the name from Sir Henry Morgan, captain from 17th Century. Seagram bougth Long Pond Distillery from Jamaican goverment at 1945. Later the production was moved to Puerto Rico for cheaper tax rates. At 2001 the trademark was sold to Diageo. Under Diageo Captain Morgain has come one of the most known rum on the world.
Nowadays Captain Morgan is a blend of rums from Jamaica, Barbados and Guayana. Bottled in UK, 50cl unit cost 11.90€ from Konsum.
Nose is sweet, very spicy and fruity. Taste is strong, heavily spiced, like brown sugar but without the sweet of it. Burn is rather strong, aftertaste spicy, slighly bitter but short. It have kind of industrial feeling, definitely mass produced and optimed to be mixer with coca-cola. It’s terrible neat, too artificial and fully packed with different flavours. Captain Morgan huge sale numbers indicate very well what big marketing and good availibility can do.